Digital Marketing Basics is a beginner-friendly course designed to help learners understand how businesses promote products and services online. In this course, you will learn the fundamentals of digital marketing, including SEO (Search Engine Optimization), Social Media Marketing, Content Marketing, Email Marketing, Online Advertising, Affiliate Marketing, and Analytics.
Through practical examples and easy-to-understand lessons, you will discover how to attract website visitors, generate leads, increase sales, and build a strong online presence. Whether you are a student, entrepreneur, freelancer, or business owner, this course will provide a solid foundation for starting your digital marketing journey and developing valuable online marketing skills.
Chapter 2: Understanding Websites and Landing Pages
What is a Website?
A website is an online platform where customers learn about your business.
Examples:
Company websites
E-commerce stores
Blogs
Educational webs
Chapter 3: Search Engine Optimization (SEO)
SEO is the process of improving a website's visibility in search engines like:
Google
Bing
Why SEO Matters
Benefits:
Free traffic
Higher rankings
Better credibility
Long-term growth